MARK S. LUCKIE | Digital Media Specialist

A video synopsis of the work of Mark Luckie. Get your copy of The Digital Journalist's Handbook at Amazon.com.

Social media specialist. Journalist. Blogger. Interactive designer. Web designer. Photographer. Videographer. Coder. Trainer. Editor.

My mission: to use digital tools and emerging technology to elevate online communication and media. To foster conversations between content producers and audiences. To make the world a better place. You can be sure that at any given moment I am likely innovating or educating others.

 

 

The Digital Journalist's Handbook

He's so lucky...

Social media starts with a conversation. If you can talk with others, listen to what they have to say and create an engaging exchange, you will thrive on the social web. Pair that with the right tools and technology and you will find yourself at the center of online dialogue.

When creating a multimedia project, I first think about the story. What is the information here and what's the best way to communicate it? I've trained myself to use a variety of multimedia programs because I never wanted to limit myself or the way I communicated the story. If I have a big smile when I complete a project, I know I've got something good on my hands.

One of my favorite photographers is David LaChapelle. His eye for color, his ability to tell a story with one image, his nudge-nudge-wink-wink approach to photography has for some time been an inspiration in my own design aesthetic. That and 5-Hour Energy drinks. Nothing inspires good design like caffeine.

  
 
  
  
 
  
  
 
  

White House takes on Twitter

The Washington Post, July 6, 2011

President Obama's Twitter town hall Wednesday was the latest in a series of events aimed at conversing with users of social media and at sharing the president's goals and initiatives using online technology.

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A primer on Medicare, Medicaid and Social Security

The Washington Post, May 4, 2011

Signed into law in 1935 by President Franklin D. Roosevelt during the Great Depression. Social Security collects money through payroll taxes and distributes it to eligible retired workers, eligible disabled workers and beneficiaries of both groups. In March, 51.7 million people received Social Security benefits. The average payout was $1,077 a month.

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Somewhere over the rainbow

UC Berkeley Graduate School of Journalism, May 2007

The streets of the business district of Accra were silent Saturday night, except for a faint dance beat that pierced the night air. The music shook the sliding glass door of Henri's, a small club no larger than a spacious walk-in closet, where gay men in Ghana come for a rare chance to meet others like themselves.

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Gay for pay

UC Berkeley Graduate School of Journalism, May 2007

Ghanaians are known for their enterprising spirit and using their resources to sustain themselves financially. For some men that means selling the only resource they have—their bodies.

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Mixed messages

UC Berkeley Graduate School of Journalism, May 2007

At the entrance to the University of Ghana's Legon campus is a dirt sidewalk and a few trees that obscure a dingy billboard with large blue letters. The faces of the happy, heterosexual couple on the sign have faded, but their wide grins are still visible next to the "ABCs" of avoiding AIDS: abstain, be faithful, and condom use.

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5 Myths about digital journalism

10,000 Words, November 2010

One of the biggest fallacies in the new era of journalism is that a journalist must be a jack-of-all-trades, a Swiss army knife of multimedia tools, and a master of all areas of reportage. While having multiple skills is an improvement on having none at all, the likelihood of one journalist employing a variety of skills by themselves is low.

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What the journalism industry can learn from porn

10,000 Words, January 2008

The journalism industry is often reactive instead of proactive when it comes to new technology platforms. We see some cool technology that many times has been out for a long period of time and figure out how we can copy it and make it our own. Instead, we the media should be on the forefront of how our content is delivered, instead of waiting for Joe Porn to figure it out.

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Why J-Schools matter

10,000 Words, September 2008

Nowadays it's popular to knock journalism schools as unnecessary institutions that are producing young journalists who lack the real world experience to make it in today's newsrooms. But in those halls of academia, young people with a passion for news are receiving the journalism training that fewer media organizations are able to provide.

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High-rise rescuers set for area's condo boom
Daytona Beach News-Journal, July 4, 2005; Page 01A

In the 1974 disaster flick "The Towering Inferno" a 138-story building is engulfed in flames, trapping party guests on the top floor. No building that tall exists locally, but both Volusia and Flagler counties have specially trained technical rescue teams to battle blazes and perform rescues at high altitudes.

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Mix of ammonia, bleach sends people scrambling
Daytona Beach News-Journal, July 4, 2005; Page 01A

Customers dropped their groceries and ran coughing and sneezing out of the Wal-Mart Supercenter on Beville Road after a strong chemical smell wafted through the store Sunday.

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Outlook grim for beating victim
Daytona Beach News-Journal, June 13, 2005; Page 03C

Harvey Wilson clung to life inside his hospital room while his family, some from as far away as Texas, waited for any sign that he might recover. The 45-year-old Holly Hill man had been beaten by a group of men and has not regained consciousness, authorities say.

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Replacement of biker's vest fueled by generosity
Daytona Beach News-Journal, June 9, 2005; Page 03C

A thief stole 30 years of memories from the saddlebags of Art Snider's motorcycle. But his wife's passion to replace his "memory vest" led them to a host of new friends from all over the country who pulled together to replace the prized garment.

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Mom pushes grief aside, gets diploma
Daytona Beach News-Journal, May 10, 2005; Page 01C

Patricia Gleason raced frantically down the long corridors of the Ocean Center on Monday night searching for fellow graduates, her small frame darting in and out of a mass of bustling graduation robes. It was just one hour before her graduation from the Daytona Beach Community College nursing program and she had no idea where she was supposed to go.

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Flashy cars give way to luggage
Daytona Beach News-Journal, April 18, 2005; Page 01A

Flashy cars filled Atlantic Avenue on Sunday afternoon, but another type of wheels packed the sidewalk. Many visitors in town for Black College Reunion rolled their luggage down the street well before the event was scheduled to end. The lobbies of many hotels near the hub of BCR activity were crowded with guests handing over their hotel keys.

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Police keeping lower profile
Daytona Beach News-Journal, April 17, 2005; Page 01A

Red. Yellow. Blue. Pink. Hot Pink. Pink clothes, pink nails, pink hair. Nearly every color in the rainbow -- some of which may have just been invented -- was in full view at Black College Reunion on Saturday.

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B-CC students work behind the scenes to learn real thing
Daytona Beach News-Journal, April 16, 2005; Page 01A

The students are taking a break near the Bandshell. Dressed in jeans and T-shirts, they coolly chat with each other about their upcoming final exams. Without warning, a cluster of cameramen begins to rush backward out of private cabanas, shouldering their equipment. It can mean only one thing -- the stars are here.

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To floss on the avenue, get right with the flow
Daytona Beach News-Journal, April 15, 2005; Page 01A

If I told you it was time to get "crunk," would you know the party was about to start? "Hip-hop heads" of all ages and races would know -- because getting "crunk" is a natural part of their lexicon.

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Price is right as area woman wins car
Daytona Beach News-Journal, January 5, 2005; Page 03A

Judy Graziano fidgeted in the predawn darkness outside CBS Studios in Los Angeles in December anticipating a chance to watch the television game show "The Price Is Right." Several hours later, she walked out as the winner of a new car.

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Deadly road record in 2004
Daytona Beach News-Journal, January 2, 2005; Page 01A

Lynne Yazurlo, whose sister was killed by a drunken driver in 2000, almost lost another loved one this year. Her 22-year-old niece, Heather Jenkins, barely escaped being struck by an out-of-control car as she helped a stranded motorist on Interstate 95.

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Career quest leads writer to B-CC
Daytona Beach News-Journal, November 29, 2004; Page 01C

When Kari Cobham was growing up in Trinidad, she played with Barbie just like little girls everywhere. But the popular doll she was given every Christmas never had bronze skin like Kari, whose ethnic heritage is a mix of black, white, east Indian and Spanish.

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Dancer charged with attempted murder
Daytona Beach News-Journal, November 20, 2004; Page 07C

An exotic dancer is charged with attempted murder after police say she struck a man in the head with a dumbbell at a Daytona Beach Shores motel.

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Biker seeks stolen 'memory vest'
Daytona Beach News-Journal, November 15, 2004; Page 01C

Art Snider wore a patchwork of memories on his back. A World War II pin from his father passed down to him before he died. POW patches in honor of a family friend. A limited edition Harley-Davidson centennial pin given to him by his wife. But the collection that spanned more than 30 years was lost in about 30 minutes. Now the biker community is coming together to get it back.

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Hip-hop stars rally young voters
Daytona Beach News-Journal, October 30, 2004; Page 10A

Alonzo "Chi-Town" Nichols can usually be heard on the Bethune-Cookman College campus announcing the latest happenings at hip-hop clubs in the city through a megaphone. But recently, the B-CC student and Chicago native has been using the megaphone to encourage his peers to vote.

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Trooper dies while chasing suspect
Daytona Beach News-Journal, October 6, 2004; Page 01A

Florida Highway Patrol Trooper Darryl Haywood, a Palm Coast resident, died Saturday afternoon in a crash while trying to apprehend a suspect driving a motorcycle at high speed on Interstate 4.

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Student overcomes past, encourages others
Daytona Beach News-Journal, October 4, 2004; Page 01C

Jared Yancey adjusted his tie and looked anxiously at his watch. He typed in a few last-minute changes to his speech, then hurried out the door. In a few minutes, he would address a gymnasium crowded with his peers.

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Illegal use of prescription drugs prompts regular arrests
Daytona Beach News-Journal, September 14, 2004; Page 01C

Not long ago, a Holly Hill man was charged with driving under the influence after he ran into the back of a car at White Street and Mason Avenue, then repeatedly backed his car into a concrete wall, police said. Earlier that month, an Edgewater woman told police she had crashed and did not know why.

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Car owners, police agree loud colors, music draw tickets
Daytona Beach News-Journal, July 20, 2004; Page 01C

After seeing the movie "The Fast and the Furious," John Reynolds spent $7,000 to make his Honda CRX Si fast. But recently, all Reynolds has felt is furious.

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Jury duty: Some serve willingly, others balk
Daytona Beach News-Journal, July 7, 2004; Page 06C

A crowd of more than 60 Volusia County residents filed into Courtroom 3 of the Volusia County Courthouse Annex bright and early on a Monday morning to report for jury duty. Most were clutching books and magazines to pass the time, and - because of the early hour - steaming hot coffee.

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Free drinks cause no stir here
For nightclub patrons and owners, Ladies' Night is about attracting attention, crowds

Daytona Beach News-Journal, June 24, 2004; Page 01C

In the bathroom of her Daytona Beach apartment on a rainy Wednesday night, Adia Brown patted her cheeks with foundation, preparing herself for a night of partying at Razzle's nightclub. Dressed in a tank top, jeans and a pair of high heels, Brown, 23, added one more touch of lipstick before heading out the door.

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Industry battling pirated DVDs
Daytona Beach News-Journal, June 12, 2004; Page 11A

Weeks before his friends were waiting in line at theaters to see the movie "Soul Plane," James Williams had already watched it several times from the comfort of his living room. The local resident owns an unauthorized copy of the film on DVD, as well as "bootleg" copies of other recent theatrical releases, including "Kill Bill," "Bad Boys II" and "Dawn of the Dead.”

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Canning spam: Government gaining on rash of explicit e-mails
Daytona Beach News-Journal, June 8, 2004; Page 08A

"Come see my pictures!" "Better sex now!" These are some of the tamer headings that accompany the sexually explicit e-mails Amanda Ramos, 21, said she receives daily. Ramos, a local resident, receives “a million” of the raunchy e-mails and is worried her younger brother might be receiving them as well.

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Pizza delivery often dangerous way to earn living
Daytona Beach News-Journal, May 24, 2004; Page 01C

Most pizza delivery drivers expect a small tip for their services, but one former Holly Hill driver got more than she bargained for. Michelle, who would only give her first name, said she was recently held up at gunpoint while making a delivery of $50 worth of pizzas.

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Attack exercise at the Speedway: Terror drill offers emergency crews teamwork training
Daytona Beach News-Journal, May 20, 2004; Page 05C

A staged explosion at the Lund Tower of Daytona International Speedway on Wednesday sent a flurry of medical reponse teams and law enforcement officers scrambling to the site. The fictitious terrorism event was designed to train emergency responders to handle an attack at a race.

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Young black voters present hot target for campaigners
Daytona Beach News-Journal, April 17, 2004; Page 06A

Four years ago, when Charles Whitfield was a freshman at Bethune-Cookman College, he had hoped to cast a ballot in the 2000 presidential election. But Whitfield was one of several young, black voters whose hopes were dashed by statewide polling place mix-ups.

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'Matriarch's' manse ready for new duty
Daytona Beach News-Journal, April 4, 2004; Page 01C

As Anna Rogers-Draper toured the restored home of her great-aunt Dr. Josie Rogers on Saturday, a locket with pictures of her family dangled from her left wrist. Now well into her older years, Rogers-Draper remembered walking through the home as a child.

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Amputee talks of dangers of drinking, driving
Daytona Beach News-Journal, April 3, 2004; Page 04C

As Justin Tate removed the lower portion of his leg, the crowd of high school students at Warner Christian Academy gasped in shock. Most leaned forward to get a better look. Some cringed in horror.

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Camera phones ring up privacy, security concerns
Daytona Beach News-Journal, March 22, 2004; Page 01C

April Primus never imagined that a smiling snapshot of her taken at Black College Reunion last year would be publicized for the world to see. Primus, a 20-year-old student from Miami, said a man she didn't know asked to take her picture with a camera phone. She later found the picture posted on a Web site advertising BCR.

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Passions on display: Exhibit shows students' works
Daytona Beach News-Journal, March 16, 2004; Page 01S

The man next to Brittany Ross was somber, his face frozen in a moody disposition, yet Ross beamed with excitement. The melancholy young man was the subject of Ross' artwork, an ink wash entitled "Hiding in the Shadows," one of many on display Friday at the Ormond Memorial Art Museum.

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Exotic plants change landscape
Daytona Beach News-Journal, March 14, 2004; Page 03C

It sounds like a creepy horror movie. Invasive plants are taking over Florida's ecosystems, driving out native plants and creatures that depend on them. They crowd waterways and spread uncontrollably into other areas.

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Seville crossing guard named state's best
Daytona Beach News-Journal, February 18, 2004; Page 08C

At Lake George Road and U.S. 17 in Seville, Volusia County school crossing guard Elsie Smith lends an attentive ear to the ringing school bell. Wearing a bright orange vest and armed with matching traffic cones, Smith readies herself for the end of the school day.

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Oh yes, there's racing, too: Once in the infield, fans stay busy beyond just watching race
February 1, 2004; Page 14A
Daytona Beach News-Journal,
Organized confusion reigned in the pits Saturday as the Rolex 24 race was about to begin. Bright-colored jumpsuits formed a kaleidoscope of activity while crews made final preparations. In the infield, things were a bit more relaxed. With 10 minutes until race time, campfires were just being built and tents were still being set up. The smell of grilled meat lingered in the air competing with nearby exhaust fumes.


"As crowds gathered along the parade route, a rendition of 'The Star-Spangled' could be heard in the distance." That's the first line from the first story I wrote for a major publication. I've covered a lot — from NASCAR to the White House — but it was a small story about a parade that set my journalism wheels in motion.

If you love something, you'll want to share that passion with others. It's what drove me to start the 10,000 Words blog and write The Digital Journalist's Handbook. It's what inspires me to share with audiences the importance of digital journalism and social media. It inspires me to tweet, blog and share. In sharing what I know, I continue to learn.

Mark S. Luckie is a multi-platform journalist and editor, founder of the digital journalism blog 10,000 Words, and author of The Digital Journalist's Handbook, a guide to the tools necessary to thrive in the digital newsroom. He is currently the Creative Content Manager for Journalism at Twitter. Luckie has produced multimedia and interactive stories for the Center for Investigative Reporting, Entertainment Weekly, The Los Angeles Times, The Contra Costa Times, and is a former crime and justice reporter for The Daytona Beach News-Journal.

Luckie is a graduate of the University of California at Berkeley School of Journalism where he received his master's in journalism and Bethune-Cookman College where he received bachelor's degrees in broadcast production and Spanish. He has served as a multimedia skills trainer for the Knight Digital Media Center and has lectured various collegiate groups and professional news organizations.



Twitter, New York, NY
Manager, Journalism (June 2012 - present)

The Washington Post, Washington, D.C.
Social Media Editor (August 2010 - June 2012)

Center for Investigative Reporting, Berkeley, CA
Multimedia Producer (June 2009 - August 2010)

Entertainment Weekly/EW.com, Los Angeles, CA
Online Producer (August 2007 - December 2008)

Los Angeles Times, Los Angeles, CA
Intern, Online Producer (May 2007 - August 2007)

Daytona Beach News-Journal, Daytona Beach, FL
Staff Writer (January 2004 - August 2005)




Social media, Data visualization, Map mashups, Video and audio production, Photoshop, InDesign, HTML, CSS, Javascript, General awesomeness








• UNCF Outstanding Young Alumni Award (2014)
• The Root 100 Influential African-Americans (2013)
• Pulitzer Prize finalist team, Local News Reporting (2012)
• The Grio.com's 100 History Makers in the Making (2011)
• "35 Influencers in Social Media," Poynter Institute (2010)
• Winner: Design for America challenge, Sunlight Labs (2010)
• GLAAD Media Award nominee - Digital Journalism (2008)
• NLGJA Excellence in Student Journalism Award (2007)



University of California, Berkeley - Berkeley, CA
M.J. Journalism, new media concentration
May 2007


Bethune-Cookman College - Daytona Beach, FL
Bachelor of Arts: Mass Communications, Spanish
May 2005




Download biography here. High resolution photo available here.

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