Social media specialist. Journalist. Blogger. Interactive designer. Web designer. Photographer. Videographer. Coder. Trainer. Editor.
My mission: to use digital tools and emerging technology to elevate online communication and media. To foster conversations between content producers and audiences. To make the world a better place. You can be sure that at any given moment I am likely innovating or educating others.
Watch the video to find out.
Watch the video to find out.
We asked Local readers to see if they could do better than D.C. Metro train operators by recording a scripted announcement using a Post Google Voice number. Among the contributors was a professional announcer for New York City's subway system.
Washington Post readers were encouraged to use Instagram to tag their spring photos with #springscape to capture the beauty of spring. More than 1,200 photos were submitted, some of which were subsequently featured in online photo galleries, social media posts and in the Washington Post newspaper's Local section.
Post readers contributed their tips for visitors to a rowdsourced guide to Washington D.C. using the Twitter hashtag #tipsfortourists. The geolocated tweets were hand coded into an interactive map to serve as a reference for anyone visiting the nation's capital. The effort was seeded with tips from Washington Post staffers from various departments.
To celebrate 11/11/11, The Washington Post created the hashtag #11wordstories that encouraged readers to tell or retell stories in exactly 11 words. The hashtag became a national trending topic and was picked up by other major news media.
Instead of just letting Washington Post staff dictate what the best trends and topics of 2011 were, the Social team asked readers to decide. Matchup polls were seeded in various areas of the site that let readers vote on what they thought were the best/worst issues of the year.
Christmas has no shortage of songs dedicated to the holiday, but what about Thanksgiving? The Post asked readers via Twitter to name new Thanksgiving songs by putting a twist on an existing classic. The Twitter hashtag #thanksgivingsongs quickly became a nationwide trending topic.
Spearheaded the newsroom-wide effort for Washington Post reporters and editors to launch Facebook's Subscribe feature on their individual profiles. A guide to the Washington Post staff on Facebook appears on the Post's main page and allows readers to Subscribe with one click.
Washington D.C.'s embassies opened their doors to the public as part of the Passport DC Around the World Embassy Tour. The rare peek inside was documented with the mobile photo application Instagram.
The blog based on the Tumblr platform offers readers a behind-the-scenes look at the work at the Washington Post. Stories behind some of the newsroom's biggest projects are told by the staffers who created them.
The Washington Post developed its audience of federal workers by creating live chats with reporters and experts. Readers had the opportunity to ask questions on a variety of topics, including federal benefits and potential government shutdowns.
Social media starts with a conversation. If you can talk with others, listen to what they have to say and create an engaging exchange, you will thrive on the social web. Pair that with the right tools and technology and you will find yourself at the center of online dialogue.
From the construction of the first American mosques in the early 1900's to the election of the first U.S. Congressmen, Muslims have had a long history in the United States. This interactive timeline showcases some of those significant events.
From the construction of the first American mosques in the early 1900's to the election of the first U.S. Congressmen, Muslims have had a long history in the United States. This interactive timeline showcases some of those significant events.
To illustrate the path one teacher living in Japan took to escape the 2011 tsunami, an interactive map was created using Street View images. As the point on the map changes, an image of that point is shown.
We asked readers to pair their sports knowledge with their geography skills and plot the location of various NCAA schools in an interactive game.
An interactive graphic that compares California schools' student-to-teacher ratio to other states.
A visual representation of the musical connections of rapper/producer Kanye West. Each orb represents an artist West has performed with, produced, mentored or sampled.
The interactive map shows the 102 buildings in the University of California system that were deemed unsafe by inspectors and includes detailed information for every building.
An interactive retrospective of cinema's greatest zombie movies. Includes text, quizzes and photos.
The Windy City's landmarks dedicated to people of color are explored in this interactive presentation. The project was produced in less than 48 hours during the 2008 UNITY conference.
An animated video that introduces the people and projects of the investigative reporting group.
A detailed look at how brush fires are fought. The project was based on a flat infographic that was enhanced with an animated experience.
A series of static brush fire maps were used as the base for an animated history of wildfires in Southern California.
The pop singer's music video career is visualized as an interactive mosaic. Screengrabs for her music videos were used as tiles and the name of each video appears when rolled over.
When creating a multimedia project, I first think about the story. What is the information here and what's the best way to communicate it? I've trained myself to use a variety of multimedia programs because I never wanted to limit myself or the way I communicated the story. If I have a big smile when I complete a project, I know I've got something good on my hands.
A yearly feature on the site that aimed to spread the journo love.
A yearly feature on the site that aimed to spread the journo love.
The logo for the organization's San Francisco conference. The design was the winning entry in a contest and was used in official conference materials, presentations, and swag.
The logo for the investigative reporting group developed during the launch of the California Watch website.
A variety of vintage-styled movie posters were created for this video gallery of cinema's famous car chases.
The most frequently used words in the lyrics of past Best Song Oscar winners are visualize in an interactive word cloud.
The 10,000 Words blog was built from scratch with original designs and web development. What began as a blog on the Blogger platform was later converted into a WordPress-backed site.
The website for the 2008 NLGJA student newsroom where stories from the young journalists were featured.
The template for the performing arts website was designed and inspired by the music performed there.
The online home of the UC Berkeley Black Graduate Student Association was created to be an inviting hub of information for the group.
The online game that allowed players to explore Oakland's jazz scene in its heyday was given this front that mimicked posters from the 1940s and 50s.
One of my favorite photographers is David LaChapelle. His eye for color, his ability to tell a story with one image, his nudge-nudge-wink-wink approach to photography has for some time been an inspiration in my own design aesthetic. That and 5-Hour Energy drinks. Nothing inspires good design like caffeine.
"As crowds gathered along the parade route, a rendition of 'The Star-Spangled' could be heard in the distance." That's the first line from the first story I wrote for a major publication. I've covered a lot — from NASCAR to the White House — but it was a small story about a parade that set my journalism wheels in motion.
The Digital Journalist's Handbook is your guide to the tools you need to know to thrive in the multimedia newsroom. The Digital Journalist's Handbook is a must-read for both novice digital journalists and tech-savvy experts and is available now at Amazon.com.
The Digital Journalist's Handbook is your guide to the tools you need to know to thrive in the multimedia newsroom. The Digital Journalist's Handbook is a must-read for both novice digital journalists and tech-savvy experts and is available now at Amazon.com.
The three-day training session for Washington Post staff aimed to impart best practices and ways to elevate stories across media. I co-piloted a session on engagement and the ways to increase its use in the newsroom.
Keynote session for the 2011 workshop series for journalists and media professionals in the Portland, Oregon area.
Ignite talk at NewsFoo conference that examines how a drag queen has become a social media sensation.
A presentation on tools that can save time yet still strengthen and inspire content approaches at the Cronkite School of Journalism at Arizona State University.
"Journalism still has a long way to go. We're really still in the experimental phase. We're still trying to figure out what's going to sustain journalism... what's going to keep us going."
"Journalism is headed toward more immersive journalism. It's headed toward interactivity, it's headed toward letting the user decide what they want to read about."
Part of a video series exploring innovation in news and storytelling. Each video vignette was tied to a Washington Post story and included projects from a variety of media.
"The strength of independent news organizations, especially local ones, is that they are able to fill in the gaps."
"[Programming is] such a technical job that even if a journalist was to know the basics, they wouldn't be able to produce the large-scale projects that a lot of newsrooms are demanding."
If you love something, you'll want to share that passion with others. It's what drove me to start the 10,000 Words blog and write The Digital Journalist's Handbook. It's what inspires me to stand up in front of audiences and speak the gospel of journalism. It inspires me to tweet, blog and share. In sharing what I know, I continue to learn.
Mark S. Luckie is a multi-platform journalist and editor, founder of the digital journalism blog 10,000 Words, and author of The Digital Journalist's Handbook, a guide to the tools necessary to thrive in the digital newsroom. He currently the Creative Content Manager for Journalism at Twitter. Luckie has produced multimedia and interactive stories for the Center for Investigative Reporting, Entertainment Weekly, The Los Angeles Times, The Contra Costa Times, and is a former crime and justice reporter for The Daytona Beach News-Journal.
Luckie is a graduate of the University of California at Berkeley School of Journalism where he received his master's in journalism and Bethune-Cookman College where he received bachelor's degrees in broadcast production and Spanish. He has served as a multimedia skills trainer for the Knight Digital Media Center and has lectured various collegiate groups and professional news organizations.
Twitter, New York, NY
Manager, Journalism (June 2012 - present)
The Washington Post, Washington, D.C.
Social Media Editor (August 2010 - June 2012)
Center for Investigative Reporting, Berkeley, CA
Multimedia Producer (June 2009 - August 2010)
Entertainment Weekly/EW.com, Los Angeles, CA
Online Producer (August 2007 - December 2008)
Los Angeles Times, Los Angeles, CA
Intern, Online Producer (May 2007 - August 2007)
Daytona Beach News-Journal, Daytona Beach, FL
Staff Writer (January 2004 – August 2005)
Social media, Data visualization, Map mashups, Video and audio production, Photoshop, InDesign, HTML, CSS, Javascript, General awesomeness
• Pulitzer Prize finalist team, Local News Reporting (2012)
• The Grio.com's 100 History Makers in the Making (2011)
• "35 Influencers in Social Media," Poynter Institute (2010)
• Winner: Design for America challenge, Sunlight Labs (2010)
• GLAAD Media Award nominee - Digital Journalism (2008)
• NLGJA Excellence in Student Journalism Award (2007)
University of California, Berkeley, Berkeley, CA
M.J. Journalism, new media concentration
May 2007
Bethune-Cookman College, Daytona Beach, FL
Bachelor of Arts: Mass Communications, Spanish
May 2005
Download full resume here (PDF), download biography here. High resolution photo available here.
Email | mark.s.luckie [at] gmail.com
Twitter inquiries | mluckie [at] twitter.com
Twitter | @marksluckie
LinkedIn
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Instagram | marksluckie
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